I use a very simple loop when working with AI tools:
- Define a clear user outcome.
- Build the thinnest possible version.
- Measure friction quickly.
- Iterate with short release cycles.
For Shopify projects, this means pairing theme or app work with a clear validation step:
- Did conversion improve?
- Did support tickets go down?
- Did page speed stay strong?
If the answer is no, we simplify and ship again.
