Quiz Path is an embedded Shopify app for building product-recommendation quizzes. Merchants design branching quiz flows in the Shopify admin, publish them to their theme, and see which answers lead shoppers to which products.
The challenge
Stores with large catalogs lose shoppers who don’t know which product fits them. Filters ask people to speak the catalog’s language. A short quiz asks about the shopper’s goal instead, then explains why each recommendation fits.
What I built
- A visual quiz builder in the Shopify admin with question, email-capture and result nodes.
- A storefront quiz web component delivered through a theme app extension.
- A public app-proxy API that loads published quizzes, saves answers and tracks events.
- A product cache kept in sync with Shopify products and product webhooks.
- Result emails through Klaviyo when configured, with Resend as the fallback.
- Analytics for completions, captured leads and recommendation performance, plus a weekly merchant digest.
Key decisions
“Ask about the shopper’s goal, not the catalog’s categories.”
Answers map to products the merchant already sells, so recommendations stay accurate as the catalog changes. A product cache and a rate-limited public API keep the storefront quiz fast.
Where it is now
Live on the Shopify App Store since October 5, 2026, published by Jamak Lab. Merchants start on a free plan with one quiz, or move to Pro at $19 a month with a 14-day free trial. The marketing site is quizpathapp.com.
