(03) BLOG
Thoughts on building products, deploying AI, and making the work better.
A practical release gate for AI features: evaluation cases, bounded tools, failure handling, cost limits, and a rollback you can actually use.
Read the articleOctober2026
Oct 1
Build a repeatable SEO and GEO measurement loop that separates crawlability, sampled AI citations, referral traffic, and actual business outcomes.
Oct 1
Choose between prompt context, retrieval, and fine-tuning by separating changing business facts from the behavior you want a model to learn.
August2026
Aug 26
I hit our 100 USD per month GitHub Actions limit and still had a lot of PR merges sitting there, so I found migrating Linux CI to a Hetzner VPS was the path. This is the guide of how I did it.
June2026
Jun 20
A practical way to improve Shopify speed without treating Lighthouse as the customer. Start with buying intent, then remove friction from the theme, media, apps, and measurement layer.
Jun 18
A page-level playbook for making websites easier to crawl, quote, summarize, and recommend across Google, ChatGPT, Perplexity, Claude, and other AI answer systems.
Jun 15
Before redesigning an ecommerce site, audit the buying path: offer clarity, product detail quality, trust, speed, mobile behavior, analytics, and the checkout handoff.
Jun 12
The product thinking behind Ezeo: treat SEO and GEO as an operating system for visibility, not as a one-time metadata checklist.
Jun 10
Before building an iOS or Android app, make the product decisions explicit: user job, platform need, offline behavior, notifications, data model, release scope, and measurement.
February2026
Feb 1
My practical approach for shipping faster with AI tooling while keeping quality high in Shopify and frontend projects.
January2026
Jan 20
How this blog turns Markdown into crawlable HTML, with one shared article template, generated metadata, a sitemap, and RSS.
(04) CONTACT
A product to build. A system to deploy. A decision to work through.
